Founded in the early 1970's by Jim Cassidy, Pacific River Supply
Company has steadily grown to become one of the most knowledgeable and specialized sellers
of inflatable whitewater rafts and inflatable kayaks in the outdoor industry.
Old-time customers still visit the store and reminisce about when
years ago they purchased a military surplus raft from Cassidy.
Back then he ran the business out of a house trailer that doubled
as his home. Pacific River Supply Co. long ago outgrew that
trailer. These days there is still a bit of military surplus
gear in the product mix, but not much. Instead it's the newest
and best and the most proven of products on the shelf.
In the years since that trailer, our staff has explored rivers
around the world, from above the Arctic Circle in Alaska to Costa
Rica to Siberia to just about every major river drainage in
Western North America. That breadth of experience means we can
speak confidently about the products we are offering for sale
because we have field tested them under adverse conditions.
Founder Jim Cassidy participated in designing the first practical
self-bailing white water rafts. He also pioneered some of the
classic Class V whitewater runs in California, logging the first
commercial descents on the Cal Salmon, Burnt Ranch Gorge and
Forks of the Kern, among other rivers. Later, Cass traded in his
paddle raft and turned his attention to helping develop the sport
of river boarding.
Cass has also authored three white-water guide books. The first
was California Whitewater, A Guide to the Rivers, which was
published in 1984. Ten years later Western Whitewater, From the
Rockies to the Pacific followed; temporarily out of print. World
Whitewater was published in the spring of 1999. Jim Cassidy is
now enjoying retirement and continues to give us expert advice.
In 1986 Mike Martell joined the business. Mike's solid business
background helps Pacific River Supply Co. run professionally and
smoothly. In addition, as an accomplished international boater,
Mike clearly understands the varied equipment needs of river
runners from around the world. Good customer service is a top
priority for him.
He regularly works with the accounts of outfitters from
California and throughout the world.
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